NAIJAGISTI

Entrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model , acquires the human and other required resources, and is fully responsible

14 Things Every Entrepreneur Must Know by forbes Comment Now A buddy of mine is a big-deal business professor at an even bigger deal university. And for reasons I still don’t understand, he asked me to come in and explain to his graduate students what I have learned from spending 30 years talking to, researching and writing about entrepreneurs. Here’s what I said. 1. The best way to predict the future is to create it . 2. The most important decision you can make is…where do you want to spend your time. You only have so much time, energy and ability to focus. That means, as much as you would like to, you can’t do everything. That’s a given. So is this: The places which receive your full attention will do better than the places that won’t. What follows from that is this: You need to make hard choices about what you will do–and what you won’t. And it is really is the important decision you can make, because everything else you do will flow from it…including

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Top 7 Connections Your Business Can't Do Without By Kate Marsden More than ever before, being connected is critical to business these days. You can’t operate in isolation – and the range of places and people you need to connect with is growing all the time. If you are looking for improve your business, think about these connections and how well you are doing. Are you really connecting to: 1. Your current customers? How often do you communicate with your customers and prospects? If you aren’t at the top of their minds, the chances are your competitors might be. A lot of sales and repeat business is about being in the right place at the time, so your business needs to pop up frequently to hit that chance. It's better to over-communicate than under-communicate, as long as it’s with some decent content. 2. Your old customers? Nearly all business people know that they should keep in contact with old customers and clients, but many of them never do - or the

Top 7 Ways to Get Your Small Business Digital By Kate Marsden I’m not a great fan of the latest business buzzwords, but one that you can’t escape is the idea of going digital. Digital is about using technology as a competitive advantage for your business – in whatever way works for your business But how can you go about it – without tying yourself in knots and spending loads of money? Here are some ideas to get you thinking: 1. E-mails and Newsletters It is still surprising how few small businesses collect contact details for their customers – and then actually use them. Emails are free and easy – they may not be trendy these days, but what other ways are there to keep at the top of your current customers minds that don’t cost you anything? 2. Social Media This is the other extreme – so trendy everyone feels that they have to do it and it will be the magic answer to all your business problems. But it does have a part to play for some groups of customers. You

Top 7 Significant Uses of Facebook Marketing By Rajeev Rajagopal Social media marketing can take your online business to new heights. Many businesses take advantage of popular social media networking sites to promote their business. Here comes the importance of Facebook marketing to improve website rankings and generate web traffic. This marketing technique allows free marketing and advertising for your business. The only thing to be kept in mind is to set a profile genuinely by including interests, hobbies, likes, and some valuable information about your business. Never create an excessively business-oriented profile, which may turn away customers from accessing your account. However, to increase the fan base, you can link relevant business pages to your Facebook account. Facebook marketing services have a great impact on your online business. It helps to spread and share details about product launch or promotional packages instantly. Significant uses of Face

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